Should My Aspiring Influencer Pal Stop Exploiting People for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, Marielle, calls herself the “content queen”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is trying to be. She makes vlogs about city life, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. Sometimes I'm captured while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it pops up like a surprise: I might be no makeup on, an awkward face or photographed while eating. It’s uncomfortable.

She also expects me to record her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our bond has turned into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I invest assisting her make content.

I appreciate that Marielle has supported me with my design career, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. I need her to understand that our decade-long friendship still has limits. I love being with her, but I also desire to enjoy it without being filmed, edited, or posted for an audience. I am not a prop for her Instagram.

The Defence: Marielle

I hope my friend to see that the content we produce together can get us a foot in the door.

I love shooting content. It's more than a pastime; it's integral to who I am. Creating videos and documenting experiences online allows me to show my personality and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of living actively: observing the details, sharing them with an viewership that values the art behind it. It's never my aim to make my friend uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, giving her a chance to witness exclusive moments that could help her professional path too. That’s not leverage, it's simply being pragmatic.

I would take her to such functions even if she didn’t help me, but I desire her to see what the work we make together can achieve: an opening. I understand not all people enjoys being filmed, but often unplanned moments is what makes material genuine. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she asked, but she has never asked yet.

I don’t expect anybody to be my private filmmaker, but friends help each other in minor capacities. I thought recording a short video now and then would be enjoyable for her. Creativity thrives in partnership, and having my friend around makes endeavors lively and enjoyable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I document our time together.

I cherish Beth’s friendship profoundly and don’t want making videos to come between us. I’m willing to find middle ground: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This isn’t about control, it’s about sharing my world while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

There’s nothing more uncomfortable than having a companion film you. I get that it's her passion, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to create content with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply everyone around her is willing material. She must to honor her friend's privacy.
Ankit, 26

She may enjoy producing videos and displaying her life online, but it isn't for everybody. It was kind she has helped her friend professionally, but she must to listen to what Beth wants.
A commenter, 27

It seems like you value each other, so hold on to that and make sure it’s the priority in your relationship. Foster some real experiences, where true emotions are preserved, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Each appears confused as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing defined boundaries around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Nathan Smith
Nathan Smith

Data scientist with over a decade of experience in transforming raw data into actionable business insights across multiple industries.