Emma Coates Leaves England U23 Role to Become Head Coach at National Women's Soccer League's Bay FC
In a significant career move, the former England youth boss has stepped down from the England WU23 national team to be appointed head coach for National Women’s Soccer League expansion side Bay FC.
A New Chapter
Her appointment follows the departure of Albertin Montoya, who guided the California club during its inaugural two seasons in the premier American league. Montoya stated in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“It has been a privilege to serve my time with the FA,” commented Coates. “It has helped shape me both on and off the pitch. I am now prepared and eager to push myself in a different setting.”
Track Record of Success
Since taking charge in 2023, Coates guided the England U23s through fixtures including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. She will be joined to the NWSL is her England assistant, Gemma Davies, a former Aston Villa manager in the Women’s Super League.
The club's chief executive, a one-time Football Association technical lead, praised Coates's credentials: “Coates is an outstanding tactician, but she also has a proven track record of developing players to compete at the highest levels.”
“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were looking for,” added Cossington.
Club Context
The club had a contrasting start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before facing difficulties to a near-bottom placement in 2025.
Gavin Step, Gavin Step, bid farewell to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their venture abroad. Emma, with Gemma, has played a crucial part in bolstering the progression route between the WU23s and the senior squad.”
“Together, they have directly influenced the development of many young players who have earned call-ups to senior Lionesses,” he finished.
Lasting Legacy
Since taking over Mo Marley in 2023, Coates has overseen the promotion of several players to the England senior side, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for new U23 coaching staff has already commenced, as the FA looks to continue the progress of the Women’s Under-23s setup in the coming years.
